The Whole Marketing User Journey Touchpoints enhanced by AI Generative Recommendation
Personalized In-app Feed for product discovery
Complete the look for each item, by AI Stylist
Win back the Customer by Email & Text
We help fashion commerce teams activate AI across merchandising, content, and personalization—without rebuilding their stack.
We begin by securely integrating with your existing product catalog and commerce data sources. This includes core product information, images, category structure, and optional performance or merchandising signals.
The integration is designed to be lightweight and non-invasive, requiring no changes to your existing commerce infrastructure. Once connected, your catalog becomes the foundation for downstream enhancement, styling, content generation, and personalization.
We start by enriching your existing product catalog with structured, AI-ready attributes. This includes visual understanding, category normalization, and outfit-level signals that make products easier to match, rank, and activate across touchpoints.
No changes to your core commerce stack are required.
Based on your enhanced catalog, we generate outfit-level groupings that reflect real merchandising logic. These outfits are not static lookbooks—they are modular, rule-aware, and designed to adapt across PDPs, landing pages, and campaigns.
Merchandising rules and brand constraints are fully respected.
We transform outfits and products into ready-to-use content assets, including copy, visuals, and layout-friendly formats. All content is generated with channel context in mind, whether for PDP modules, marketing landings, or lifecycle messaging.
Assets are delivered in formats your teams can deploy immediately.
Finally, we activate personalized recommendations using real user signals and business priorities. Outfits and products are dynamically ranked and served based on intent, context, and performance goals.
The system continuously learns from engagement to optimize results over time.
In collaboration with Fabrique, Shoppal AI powers the How to Style It experience by transforming individual products into curated, outfit-level styling content.
The How to Style It section dynamically connects styled looks with shoppable items, enabling customers to explore, compare, and complete an outfit directly from the product page—driving deeper engagement and more confident purchase decisions.
